Sayer is meant to be a stylish device that lives in your home.
Jaguar Land Rover has revealed the intelligent and connected steering wheel of the future, known as Sayer, during the inaugural Tech Fest at Central St Martins art, design and technology college in London, UK, the automaker said in a statement.
According to the company the steering wheel is the only part of a car people own. The company announced a concept for a standalone steering wheel, This concept lives in your home and becomes your trusted companion. Sayer is the first voice-activated artificial intelligence (AI) steering wheel that will be able to carry out hundreds of tasks. Sayer could signal your membership of our on-demand service club. A club which offers either sole ownership or the option of sharing the car with others in your community.
Unlike the dumb wheel in your current car, Jaguar Land Rover wants Sayer to be a “trusted companion” in your home, like a butler or a corgi. The company imagines you will talk to your AI-powered steering wheel, and that it will help you perform “hundreds” of tasks. “Need to be at a meeting two hours away from home by 8 a.m. tomorrow?” Jaguar asks. “Simply ask Sayer from the comfort of your living room.”
Never mind that Sayer is less of a wheel and more of a rounded rectangle, Jaguar Land Rover hopes a steering wheel can be pictured as a stylish AI device. That’s why they’ve adopted a name from Jaguar’s past: Malcolm Sayer, one of the brand’s most esteemed designers, who worked for the company between 1951 and 1970.
And for the high–end customers who tend to be attracted to Jaguar, that may be more enticing than placing a key card on the windshield of a Smart car on the street.
