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The research\u00a0builds on an earlier study from AAA, the nation\u2019s largest auto club, which found that 75 percent of Americans are afraid of riding in autonomous vehicles. That figure caused a healthy dose of consternation in both Silicon Valley and Detroit and provided a timely reminder for engineers that their work involves more than fine-tuning algorithms.<\/p>\n
While the Gartner survey provides an additional high-level overview of customer acceptance, researchers at Intel recently\u00a0embarked on a field study\u00a0that provides an unfettered understanding of what a handful of ordinary people felt about riding around in self-driving vehicles. More important, perhaps, these studies provide real insight into ways that manufacturers and others can address the fears before these vehicles reach the road.<\/p>\n
Intel brought 10 people with a wide variety of backgrounds\u2013all with no previous experience with self-driving tech\u2013to its Chandler, Arizona, campus. The company is better known for providing the rapidly improving processing power that\u2019s behind many autonomous systems but has invested billions in autonomous-driving over the past year. Now it wants a better understanding of how the broader market will take shape.<\/p>\n
Researchers talked to participants about their preconceived fears and notions regarding autonomous cars, then let them ride as passengers in a ride-hailing scenario that required them to request a vehicle, start a trip, make destination changes along the way, and handle the unexpected.<\/p>\n
\u201cPrior to the drives, nearly every person was anxious, and they were in that majority of society who doesn\u2019t trust these machines, who will never put their kin in an autonomous vehicle and watch them drive away,\u201d said Jack Weast, senior principal engineer and chief systems architect of Intel\u2019s autonomous-driving group. \u201cEvery one of them said, \u2018You\u2019ve changed my perception of this,\u2019 and it\u2019s because we took the time to explain how the technology works and made attempts, though not perfect, to design an in-vehicle experience that will help build trust.\u201d<\/p>\n
For all the reassurance participants gained, Intel received much more in return. Researchers identified seven specific insights, some of which they predicted and some that came as complete surprises.<\/p>\n
Researchers say they were taken aback by clear contradictions in the comments and findings. Riders enjoyed newfound privacy in their vehicles but missed having a driver who could answer questions or provide simple conversation. Riders wanted to be aware of why the car made the decisions it did, but they didn\u2019t want to be burdened with too much information being provided by vehicle systems. They said they wanted some visualization of the car\u2019s view of the road ahead, yet they spent most of their time looking out the window and watching the road to validate its movements.<\/p>\n
Issues surrounding control\u2014or lack thereof\u2014may be the most vexing for researchers. While 55 percent of respondents told Gartner they would not consider riding in a fully autonomous car,\u00a0more than seven in 10 said they\u2019d consider\u00a0riding in a partly autonomous car. These results suggest that those companies taking an incremental approach in developing autonomous cars that require a handoff between man and machine could have an upper hand in winning over early adopters.<\/p>\n
On the other hand, Intel found having cars that can be controlled by both humans and self-driving systems can really freak out riders, who were reminded of their unease by the sight of steering wheels that moved without input from drivers or brake pedals that actuated under the control of self-driving systems. Removing these elements could actually soothe fears.<\/p>\n
\u201cLegacy features of the steering wheel and pedals are bothersome,\u201d Weast said. \u201cThere\u2019s this notion that, \u2018I\u2019ll have to intervene.\u2019 If those instruments are there, that human tendency of wanting to be in control will remain. If we want people to give up control, it\u2019s important to give up those legacy features because they add to anxiety.\u201d<\/p>\n
In ride-hailing scenarios, another problem is that passengers are accustomed to providing an initial address and then telling drivers specifically where they want to be dropped off as they approach the destination, whether a specific corner or a doorway on the side of a building. Helping autonomous systems figure out exactly where along the curb a passenger wants to exit will require some work, Weast said, whether that\u2019s through voice commands, gesture controls or some combination of both.<\/p>\n
Though Intel staged the rides as ride-hailing scenarios, several participants quickly imagined the world where autonomous vehicles aren\u2019t only available as robot-taxis, but as traditionally owned vehicles that remained in their garages at night. They asked about space to store their own pillows and blankets, desks for working and places to keep the toy.<\/p>\n
\u201cAnd another thing that came up was, how do I set the mode, or have a mode selector, for when I\u2019m working or I want to relax or I want to sleep?\u201d Weast said. \u201cThose were things raised by those who made that leap beyond mobility-on-demand services, to make it their owned space that could be customized for their lives and their family.\u201d<\/p>\n
Intel plans a follow-up study that increases the number of participants, sets them on longer 30- to 60-minute drives, and varies the environment between urban and rural settings. For now, the results suggest that, for all the work already put into developing autonomous technology, there\u2019s still much to be learned about human beings and how they want to actually use self-driving vehicles.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Even as carmakers and tech companies make bold plans for an imminent autonomous future, consumers are greeting the notion of self-driving cars with trepidation. High levels of apprehension have been documented among prospective riders in recent years, and two recently released studies further underscore the uphill climb faced by companies with deployments on the horizon….<\/p>\n","protected":false},"author":6,"featured_media":3111,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[47,64],"tags":[],"_links":{"self":[{"href":"https:\/\/moovafrica.com\/news\/wp-json\/wp\/v2\/posts\/3110"}],"collection":[{"href":"https:\/\/moovafrica.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/moovafrica.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/moovafrica.com\/news\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/moovafrica.com\/news\/wp-json\/wp\/v2\/comments?post=3110"}],"version-history":[{"count":1,"href":"https:\/\/moovafrica.com\/news\/wp-json\/wp\/v2\/posts\/3110\/revisions"}],"predecessor-version":[{"id":3113,"href":"https:\/\/moovafrica.com\/news\/wp-json\/wp\/v2\/posts\/3110\/revisions\/3113"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/moovafrica.com\/news\/wp-json\/wp\/v2\/media\/3111"}],"wp:attachment":[{"href":"https:\/\/moovafrica.com\/news\/wp-json\/wp\/v2\/media?parent=3110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/moovafrica.com\/news\/wp-json\/wp\/v2\/categories?post=3110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/moovafrica.com\/news\/wp-json\/wp\/v2\/tags?post=3110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}