The global freight forwarding market has grown by 2.7% in real terms since this time last year, but owing to a continuation of excess capacity issues and lower average oil prices, rates continue to fall in both air and sea freight. Forwarders now need to ramp up the value-add visibility services in an effort to boost revenues and keep shippers smiling.<\/strong><\/p>\n By\u00a0Patrick Burnson, Executive Editor\u00a0\u00b7 Logistics Management<\/i>\u00a0and\u00a0Supply Chain Management Review<\/i><\/p><\/blockquote>\n Over the course of 2016, real revenue and volume growth in the air and sea freight forwarding markets was remarkably similar globally, but this disguises significant differences across important countries and regions, say analysts who keep a close eye on the market.<\/p>\n For example, airfreight forwarding growth in China is thought to have been robust this past year, while sea freight growth was much weaker. Conversely, the United States saw moderate expansion in sea freight as air cargo growth faltered over the same period.<\/p>\n Looking ahead to the next 12 months, the market is anticipated to grow at a real compound annual growth rate of 4.1%, as global trade volume growth accelerates. Meanwhile, logistics managers moving freight globally should plan their budgets accordingly.<\/p>\n According to the new\u00a0\u201cGlobal Freight Forwarding 2017 Report\u201d\u00a0compiled by the London-based think tank\u00a0Transport Intelligence (Ti), a continuation of excess capacity issues and lower average oil prices in 2016 led rates to fall in both air and sea freight, meaning most forwarders reported lower year-on-year revenues.<\/p>\n \u201cWhile air and sea volume growth picked up a bit in 2016, most forwarders experienced declining revenues on the back of substantial rate declines,\u201d says\u00a0David Buckby,\u00a0an economist at Ti. \u201cHowever, and as usual in such circumstances, the fall in forwarder sell rates did not match the drop in their buy rates, leading to improved gross profit margins.\u201d<\/p>\n Over the medium term, Buckby expects growth to pick up in line with higher global trade volume forecasts in 2018, though risks are tilted to the downside due to factors such as political uncertainty and continued trade protectionism rhetoric.<\/p>\n The Ti report also explores the performance of the top players against the rest of the market; disintermediation; regionalization; vertical sector opportunities and the effectiveness of online booking platforms.<\/p>\n On profitability performance, survey results indicate that excluding the impact of volume and rate changes, margin pressures for forwarders will intensify over the next five years. Indeed, researchers feel that with investment in technology and offering new or more value-added services, middlemen will develop more successful strategies to sustain margins. In addition, it appears that conventional forwarders are set to lose volume share to other parties like smaller, more technologically savvy 3PLs, but the threat may be \u201casymmetrical\u201d for air and sea.<\/p>\n A deep dive into the world of freight forwarding technology reveals the disruption caused by digitization, changes to the competitive landscape, and, ultimately, whether forwarders can adapt and survive the upheaval being caused by the continued evolution of the digital supply chain.<\/p>\n \u201cThe research we\u2019ve conducted indicates that there\u2019s substantial demand for online interfaces that allow forwarders to better serve shippers,\u201d says Ti analyst Alex Le Roy. \u201cNonetheless, it\u2019s clear that the scope of these solutions, in terms of geographic coverage, for example, needs to broaden in order for them to deliver value. This will occur, but we are now bearing witness to a race for scale amongst the start-ups.\u201d<\/p>\n John Manners-Bell, CEO of Ti, also asserts that the forwarding sector is facing a challenging time, not least because the global economic environment has remained volatile and difficult to anticipate\u2014though this was nothing new, and the sector has always coped well in such circumstances. He warns, however, that structural challenges such as trends toward regionalization and near-sourcing, coupled with greater technological demands, will prove more difficult to manage.<\/p>\n \u201cPolitical, economic and technological pressure will continue to shape the industry in the coming year,\u201d says Manners-Bell. \u201cOne thing is certain, whether large or small, freight forwarders will need to remain agile if they are to flourish in an uncertain and complex world.\u201d<\/p>\n The Ti report mirrors much of what\u2019s contained in a recent survey conducted by the consultancy Logistics Trends & Insights. According to \u201cThe Evolving Freight Forwarding Market 2017,\u201d digitization is looming large in the immediate future.<\/p>\n Cathy Morrow Roberson, president of the consultancy, maintains that the advent of non-traditional players riding the wave of e-commerce growth\u2014such as Amazon, Alibaba, and the many new tech-based startups\u2014are changing the face of forwarding.<\/p>\n \u201cThe digitization of supply chains has forced many traditional forwarders into investing and automating their processes,\u201d says Morrow Roberson. \u201cThe new generation entering the logistics markets have grown up with the laptops and smartphones and expect business transactions to be the same or just as easy as ordering a pair of shoes from Amazon.\u201d<\/p>\n When asked what improvement will be utilized the most over the next five years, 58% of responding shippers named \u201cdigitization,\u201d with 92% of survey respondents saying \u201cdigitization adds value.\u201d Furthermore, says Morrow Roberson, 58% of survey respondents view online freight marketplaces as an opportunity for traditional forwarders.<\/p>\n \u201cIn fact, we\u2019re seeing partnerships being established between traditional forwarder and non-traditional,\u201d says Morrow Roberson. \u201cDB Schenker and uShip, for example. Schenker acquired an equity stake and is using uShip within the European road freight market. Drive4Schenker uses uShip technology to connect the some 30,000 transport partners in the European land transport network to their freight.\u201d<\/p>\n Morrow Roberson adds that partnering with an online freight marketplace allows a traditional forwarder to offer a digital solution in a faster manner. As an example, she points out that DHL introduced its online marketplace\u2014CILLOX\u2014that matches full truckload and less-than-truckload shipments with available transportation providers.<\/p>\n \u201cA big plus for digitization is that it levels the playing field for small- to medium-size forwarders as well as the larger ones,\u201d says Morrow Roberson. \u201cAnd it\u2019s not only forwarders, but also shippers of all sizes. Shippers can take advantage of numerous online marketplaces, such as Freightos, to obtain a rate, book the freight and track it from beginning to end.\u201d<\/p>\n According to Morrow Roberson, a drawback to many, if not all of these marketplaces, is that not all trade lanes are included; so shippers will need to choose wisely which marketplace to use and remember to compare rates among all of them, including those of traditional forwarders.<\/p>\n \u201cThe big question to ask,\u201d cautions Morrow Roberson, \u201cis as if the rates are published or negotiated.\u201d<\/p>\n Dr. Zvi Schreiber, CEO of\u00a0Freightos, a technology provider focused on instant freight quotes for freight forwarders and shippers, admits that the last quarter \u201cended on a somber note for digitization\u201d due to cyber-attacks that temporarily crippled some of the major global forwarders.<\/p>\n \u201cHowever, the shipping community will remain vigilant in safeguarding the progress we\u2019ve made toward transparency,\u201d says Schreiber.<\/p>\n The most recent Freightos newsletter, \u201cLogTech Review: Q2 2017,\u201d\u00a0notes that during the second half of June, Amazon and Alibaba both held conferences in the United States, appealing to small and midsize businesses selling on their platform.<\/p>\n \u201cWhile Alibaba was advocating sales to China as Amazon encouraged cross-border importing, both were clearly pursuing a small- to medium-sized business focus, as Big Box retailers continue to struggle,\u201d says Schreiber.<\/p>\n For enterprise forwarders and carriers, the marching orders for the second quarter appeared to be freight visibility, as a number of companies unveiled solutions to enhance cross-supply chain visibility of shipments. The last-mile drone delivery space stayed hot, both in the air and on the ground. Meanwhile, Uber Freight formally launched its product, while continuing to face strong competition from other on-demand trucking startups.<\/p>\n \u201cThe second quarter of this year was a strong quarter for visibility technology,\u201d says Schreiber, \u201cparticularly for DHL\u2019s varied divisions.\u201d DHL Global Forwarding launched Ocean View, which offers real-time updates on maritime shipments; DHL SupplyWatch, an AI program for identifying supply chain disruptions; and Saloodo, an online trucking marketplace.<\/p>\n Meanwhile, DP World also released a container visibility solution in the UK, as French startup Traxens unveiled a smart freight train tracking solution. In Germany, Panalpina launched a pilot ocean shipment management system. \u201cFinally, CHAMP took tracking further with voice-based air cargo tracking via Alexa,\u201d says Schreiber. \u201cAnd the timing couldn\u2019t be better.\u201d<\/p>\n Brandon Fried, executive director of the Air Forwarders Association (AfA), agrees with Schreiber positive take on the innovation being pushed into the market, noting that while air cargo volumes have increased, margins remain depressed and most of AfA members are looking forward to more tech-driven opportunities in which profitability may improve.<\/p>\n \u201cOne influencing factor to consider is the growth of capacity we\u2019ve seen over the past couple of years, keeping pricing at lower levels,\u201d says Fried. \u201cThis increase in space is attributable to the large amount of new and efficient wide-body aircraft, each with generous belly space flying the popular trade lanes.\u201d<\/p>\n Another significant factor inhibiting this growth in many cases lies with lower customer pricing agreements that may no longer reflect today\u2019s market conditions. Once these contracts expire, says Fried, prices and margin should improve overall.<\/p>\n \u201cHowever, new transport pricing agreements alone will not assure increased profitability, and this is why forwarders must be searching for more operational efficiencies that only technology can provide,\u201d says Fried. \u201cPeople still play a crucial role in our business, but technology will help them work smarter and provide an improved customer experience.\u201d<\/p>\n<\/div>\n <\/p>\n <\/p>\n Patrick Burnson, Executive Editor<\/p>\n Patrick Burnson is executive editor for\u00a0Logistics Management<\/i>\u00a0and\u00a0Supply Chain Management Review<\/i>\u00a0magazines and websites. Patrick is a widely-published writer and editor who has spent most of his career covering international trade, global logistics, and supply chain management. He lives and works in San Francisco, providing readers with a Pacific Rim perspective on industry trends and forecasts.<\/p>\n","protected":false},"excerpt":{"rendered":" The global freight forwarding market has grown by 2.7% in real terms since this time last year, but owing to a continuation of excess capacity issues and lower average oil prices, rates continue to fall in both air and sea freight. Forwarders now need to ramp up the value-add visibility services in an effort to…<\/p>\n","protected":false},"author":6,"featured_media":3786,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[18,61,47,62],"tags":[],"_links":{"self":[{"href":"http:\/\/moovafrica.com\/news\/wp-json\/wp\/v2\/posts\/3769"}],"collection":[{"href":"http:\/\/moovafrica.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/moovafrica.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/moovafrica.com\/news\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/moovafrica.com\/news\/wp-json\/wp\/v2\/comments?post=3769"}],"version-history":[{"count":2,"href":"http:\/\/moovafrica.com\/news\/wp-json\/wp\/v2\/posts\/3769\/revisions"}],"predecessor-version":[{"id":3787,"href":"http:\/\/moovafrica.com\/news\/wp-json\/wp\/v2\/posts\/3769\/revisions\/3787"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/moovafrica.com\/news\/wp-json\/wp\/v2\/media\/3786"}],"wp:attachment":[{"href":"http:\/\/moovafrica.com\/news\/wp-json\/wp\/v2\/media?parent=3769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/moovafrica.com\/news\/wp-json\/wp\/v2\/categories?post=3769"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/moovafrica.com\/news\/wp-json\/wp\/v2\/tags?post=3769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Top 25 Global Freight Forwarders<\/h2>\n
![\"\"](\"http:\/\/moovafrica.com\/news\/wp-content\/uploads\/2017\/09\/Top-25-Global-Freight-Forwarders.jpg\")
\n
Deep dive into the market<\/h3>\n
![\"\"](\"http:\/\/moovafrica.com\/news\/wp-content\/uploads\/2017\/09\/Top25FreighForwarders-Inline1.jpg\")
Digitize or die<\/h3>\n
![\"\"](\"http:\/\/moovafrica.com\/news\/wp-content\/uploads\/2017\/09\/Top25FreighForwarders-Inline2.jpg\")
![\"\"](\"http:\/\/moovafrica.com\/news\/wp-content\/uploads\/2017\/09\/Top25FreighForwarders-Inline3.jpg\")
Margin watch<\/h3>\n