Sumitomo Rubber South Africa(PTY) Limited (SRSA) in partnership with Tyre Express Nigeria Limited has opened a Dunlop Zone store in Victoria Island, Lagos.
The opening of the store will help them in the expansion strategy which sees them focusing on key African countries with great growth potential and expanding markets.
“In Nigeria, SRSA has already opened four stores in Lagos, through our partnerships with our distributor. With the city’s population estimated at 21 million, this store is strategically located to service a range of customer needs including and not limited to ancillary services such as balancing, alignment, brakes, batteries, shock absorbers, exhausts and tow bars”.
Through market engagements based on SRSA’s success in various distribution channels, they have introduced the Tyre Retail model to the African continent which is a maturing industry with growing potential.
This new world class retail centres will aim to offer a different experience to the customer, with high levels of service, comfortable lounges, free Wi-Fi zone and more.
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“Our aim and vision is to change the experience of buying tyres in Nigeria”, said Govind Ram, Director of Tyres Express Nigeria. “We are taking a long-term investment approach to this partnership, and have therefore made sure that we do not cut any corners.
The Tyre Express we are opening in partnership with SRSA is of global standards and I am confident that it would stand high against any others in the world”, said Jaber Abbas, MD of Tyres Express Nigeria.
Riaz Haffejee CEO of Sumitomo said “It is our vision and aim to enhance the safety for all road users, and reduce the risk of accidents and loss of lives on the road. Motorists must be given readily-accessible choice of high quality new tyres at affordable prices to ensure the right product, is on the right vehicle and fits the right terrain.”
